Workshops

STAY TUNED…information about our 2014-2015 season coming soon!

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Season 2 Completed Workshops:

OCTOBER/NOVEMBER 2013: Goal Setting and Career Planning

Learn the art of setting SMART goals (specific, measurable/meaningful, attainable, relevant, timely) from Creative Career Coach, Jane Pollak, author of Soul Proprietor. Participants will better understand how to successfully set short and long-term goals that will create meaningful results. Be prepared to identify a goal to be accomplished in the next year, structure your calendar year to reflect that purpose using mind maps, and commit to a long-term goal and establish the map to its achievement. Jane Pollak will lead each of following three workshops. Choose the venue that’s right for you:

Monday, October 28th from 6:00pm-8:30pm
University of New Haven, Saw Mill Campus

Wednesday, October 30th from 6:00pm-8:30pm
Fairfield University, Bellarmine Museum

Tuesday, November 12th from 6:00pm-8:30pm
The Mark Twain House and Museum, Hartford

DECEMBER 2013: Websites & Managing Your Images

Participating artists will receive crucial tips on what to consider when creating a professional website. A basic review of what’s required to properly size, send and store your images will also be covered.
You’ll learn about:

• What makes a good website, both aesthetically and technically
• Why ease of navigation is so important
• How to drive traffic to your website
• The benefits of using social media to promote your artwork
• Images–sizing and free editing tools if you don’t have photoshop
• The power of Google analytics to better understand your online audience

Tuesday, December 3rd from 6:00pm-8:30pm
The Mark Twain House and Museum, Hartford

Wednesday, December 4th from 6:00pm-8:30pm
Fairfield University, Bellarmine Museum

Monday, December 9th from 6:00pm-8:30pm
University of New Haven, Saw Mill Campus

JANUARY 2014: Pricing & Presenting Your Artwork

This workshop, lead by Silvermine Arts Center, Gallery Director, Jeffrey Mueller, will give artists the opportunity to explore essential business skills. Mr. Mueller will walk artists through the process of Pricing and Framing Your Work, in a step-by-step method that demystifies these often challenging subjects. Participants will learn the necessary questions and strategies to consider that are essential components to their success as self-employed artists.
Make.Art.Work. Project Manager, Jeannie Thomma, will wrap up the evening’s workshop with a concise look at Presenting Yourself on Paper: Artist Statements & Resumes

Monday, January 6th from 6:00pm-8:30pm
University of New Haven, Saw Mill Campus

Monday, January 13th from 6:00pm-8:30pm
The Mark Twain House and Museum, Hartford

Wednesday, January 15th from 6:00pm-8:30pm
Fairfield University, Bellarmine Museum


No workshops are scheduled for February 2014. 

MARCH 2014: Finance, Funding & Legal Considerations for Artists

Explore the fundamentals of financial planning as it pertains to artists with our guest expert, Galia Gichon, of Down-to-Earth Finance. Discussions will include how to manage your finances with a variable income stream, and how to utilize the benefits of your “second job” to create financial harmony. You’ll take a look at recordkeeping, budgeting, taxes, money management and more.
Make.Art.Work. Project Manager, Jeannie Thomma, will wrap up the evening’s workshop by sharing a multitude of career funding resources available to artists, from grants to fiscal agents and more.
Participants in this evening’s workshop will also receive a take-home packet of basic Legal Considerations for professional artists. This home-study resource contains a wealth of beneficial information.

Monday, March 3rd from 6:00pm-8:30pm
University of New Haven, Saw Mill Campus

Wednesday, March 12th from 6:00pm-8:30pm
Fairfield University, Bellarmine Museum

Monday, March 10th from 6:00pm-8:30pm
The Mark Twain House and Museum, Hartford

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April 5th 2014 SUPER SATURDAY EVENT:

Session 1 (10-12) Marketing  
Lunch (12-1) JPeg Jam!
Session 2 (1-4) The Gallery and Beyond  

For one day only, we’re pulling together workshop participants from all over the state to meet at a single venue, creating an opportunity for incredible learning, networking and career advancement. Bring your questions, a notebook, and of course, your business cards. We also encourage you to join us for our “boxed-lunch” in order to take full advantage of the networking opportunities that our 1-hour lunch break (and jpeg-jam!) will offer. Participants can register for the morning, afternoon, or full-day program.

Session 1 ~ Marketing:

Promote Yourself! Communication Strategies for Marketing Your Work

Jackie Battenfield returns to Make.Art.Work. this season with a collection of marketing strategies that build upon the techniques she shared with us last year.  Here’s a sneak peek of what you can expect:

Everyday there are opportunities to network as an artist, in person and digitally. It’s not only what you say and show. It’s how often you say it and what you have in place for networking and follow-up. You will see examples of do’s and don’ts in artist statements, websites, announcements, and newsletters. It all begins with an interactive exercise and ends with a homework assignment.

Artists, please come prepared with your marketing questions, business cards and/or postcards. This will be a great opportunity for you to connect with your peers from across the state, as artists from Hartford, New Haven and Fairfield County come together for a day of learning and networking.

Speaker: Jackie Battenfield, Artist and Author of The Artist’s Guide: How to Make a Living Doing What You Love

Session 2 ~ The Gallery and Beyond:

In Part 1 of this session, we’ll bring you face to face with two experts who will share their insights on developing artistic partnerships to show and sell your art. You’ll get the inside scoop from  a gallerist on what it takes to create success as a practicing artist.  Next, the director of exhibitions from a leading CT museum, will speak about their annual fine art and craft fairs, specifically the pros, cons and how-to’s of what it takes for an artist to navigate this business model.

Speakers:
Bill Carroll, Program Director of The Elizabeth Foundation for the Arts Studios, NYC
Anne von Stuelpnagel, Director of Exhibitions at the Bruce Museum of Arts and Science, Greenwich CT

Part 2 of this session will explore more opportunities beyond the gallery that artists can utilize to show and sell their work. You’ll hear from the executive director of a leading non-profit art space in CT, as he shares how they support artistic innovations and connect artists to their community.  In addition, you’ll learn about creating connections with designers and the field of corporate art services from a regional expert.  Throughout these talks, we’ll look at what to do/what not to do, including the most common obstacles that artists create for themselves; and what directors, and designers are really looking for in the artists they choose to represent.

Speakers:
Will K. Wilkins, Executive Director of Real Art Ways, Hartford CT
Denise DiGrogoli Amuso, Co-Founder of Troy Fine Art Services, Southport CT

Saturday, April 5th
Housatonic Community College
Bridgeport, CT
at “The Event Center” in Beacon Hall**
Morning session 10-12, Lunch 12-1, Afternoon session 1-4

**Park on the 5th floor of the college garage at to take the walking bridge directly to Beacon Hall.  Follow the signs for “The Event Center.”

MAY 2014: Social Media, Blogging and Pinterest

“Make Social Work: How to Craft a Do-able Social Media Strategy for Creative Professionals”

With so many social media options available, it can be hard to know where to put your time and attention. In this workshop, lead by Lena L. West, founder of InfluenceExpansion, artists will learn how to get the most out of social media by focusing  on the strengths that are natural to them. You’ll be introduced to different types of blogs and what makes them compelling. And we’ll take a look at the visual wonder of Pinterest, and how you can use it to share your work and drive traffic to your website or blog.  Artists  will be lead through Lena’s workbook,
9 Step Social Media Liberation System, which offers the information needed to craft and expand a personalized social media plan.

Monday, May 5th from 6:00pm-8:30pm
University of New Haven, Saw Mill Campus

Wednesday, May 7th from 6:00pm-8:30pm
Fairfield University, Bellarmine Museum

Tuesday, May 13th from 6:00pm-8:30pm
The Mark Twain House and Museum, Hartford

 

JUNE 2014: Making a Living as an Artist

Making a Living as an Artist requires both “nuts and bolts” know-how, coupled with enthusiasm, drive and persistence. In this workshop, you’ll learn how to take your art career to the next level, with guidance from Creative Career Coach, Jane Pollak, author of Soul Proprietor. Think of this workshop as your “complete roadmap” to entrepreneurial success.

Participants will learn the essentials of entrepreneurship, gaining insights on how to manage the day-to-day operations of a creative career, including:

• Learning the best system(s) to track the multiple details of your creative career/life (Time Management, Master Notebook, Tickler File, Single-Handling)
• Polish up those business skills you’ve allowed to rust or neglected (Delegating, Networking, Masterminding)
• Uncover and transform limitations to your professional growth (Persistence, Intuition)

In addition, during this workshop, artists will have the opportunity to participate in the mastermind process, a tool that will support you in keeping your career on track, and motivating you to continue growing as an artist.

The Making a Living as an Artist workshop will wrap up with some real-life stories that illustrate valuable entrepreneurial lessons. Participants will be:
• Encouraged to handle rejection, adapt to change and wisely learn from your mistakes.
• Motivated to be persistent, look for new opportunities and take the time to enjoy the victories.

This is your chance to learn from an expert who has seen and done it all in her 30+ years operating her own creative business. Jane teaches key business concepts and illustrates the universality of business experience while relating tales of her successful enterprise as an artist, author, coach and professional speaker.

Monday, June 2nd from 6:00pm-8:30pm
University of New Haven, Saw Mill Campus

Wednesday, June 4th from 6:00pm-8:30pm
Fairfield University, Bellarmine Museum

Tuesday, June 10th from 6:00pm-8:30pm
The Mark Twain House and Museum, Hartford

 

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